Whether you are marketing to promote a product, a service, or a new business entirely, there is several buckets you should shoot to fill in terms of reaching, attracting, and maintaining a target audience. Along the way, is is common to make a mistake or two as you perfect your marketing approach. You can mitigate these mistakes by avoiding some crucial “don’ts” in your advertising.
Here are a three quick tips to avoid such pitfalls.
Use effective aesthetics
Visuals and aesthetics can play a huge role in effective marketing — especially when utilizing a logo or eye-catching advertisement. With this notion in mind, it is important to put respectable effort into your aesthetic marketing. If you are planning to change your logo to reach a new audience, for example, make sure you are designing the new logo in a manner that will welcome in new customers while not alienating existing ones. Gap once failed to achieve the latter scenario while attempting to change its logo, which led it to bringing back its old logo in just two days.