How (and Why) You Should Create a Scholarship as a CEO

How And Why You Should Create A Scholarship As A CEO | Jason Kulpa

In today’s job market, prospective employees face stiff competition. Candidates with a strong educational background often have the upper hand. It’s unfortunate then, that the costs of secondary learning can bar talented students from getting the education they deserve. As individuals highly established in their careers, CEOs are in an ideal position to assist those with similar potential. By sponsoring a scholarship, CEOs grant disadvantaged students the same opportunities that they themselves capitalized upon.


Scholarships offer support in a variety of ways. As company representatives, CEOs play an active role in the community. Besides demonstrating a company’s commitment to social causes, scholarships can be used to honor local icons known for their dedication to philanthropy, community projects, or any sort of long-term betterment initiative. In fact, memorial scholarships can be established in anyone’s name, including friends, family and loved ones.

In addition, scholarships can serve as means of building a connection between CEOs and promising students. Donors can track students’ achievements as they progress through their studies, opening the door for mentorships and other forms of meaningful interaction. Also important is the fact that many schools rely on private aid for support, and setting up a scholarship is a great way for a CEO to give something tangible back to their alma mater.

Starting a scholarship involves answering several core questions:


Who is the target demographic?

Will your scholarship benefit students in a particular area of study, such as the technical fields? Terms of qualification can also be based around general criteria, such as leadership capability. In addition, you’ll have to clarify who is eligible to apply; scholarship programs can be made exclusive to employees’ family members, or residents within a specific location.


How will the program be designed/implemented?

You’ll need to determine how many scholarships will be offered per program, as well as whether they will be one-time, or renewable. Also important to work out are application deadlines, a timeline for payment distribution, and how often scholarships are offered. Roles should be designated as to who will create the application template, evaluate submissions, select recipients, and act as a liaison for related questions. Throughout the design process, it’s essential to ensure that your organization has the resources and time to continually coordinate the program and distribute awards. A valid alternative is to hire a third-party scholarship administrator to handle design and distribution.


How will the program be funded/budgeted?

When deciding on the value of awards per student, a good general ballpark is anywhere from $1,000 to $5,000. The costs don’t end there, however; you’ll likely also have to pay legal and accounting expenses, as well as fees for printing, mailing, and marketing.

The Best Texts on Leadership (Pt. 2)

The Best Texts on Leadership (Pt.2) | Jason Kulpa

Career-critical lessons aren’t learned purely through independent willpower: this is a fact that the greatest of leaders can verify. For them, earning a place at the top meant recognizing that leadership–while it may at times seem insular and isolated–is a process of community. By listening when the time is right and the advice is strong, leadership is performed not as a string of static-minded commands, but a fluid, adaptive act. Familiarizing yourself with the qualities, philosophies, and choices that define the world’s greatest movers and shakers is as easy as exploring these titles, all of which are rich in expertise.


Leadership” by James MacGregor-Burns

In a systematic review that spans generations, James Macgregor Burns delves into the factors that separate true leaders–who work with followers to achieve mutual benefit–from what he terms “power wielders:” figures who seize control to facilitate an ego-driven agenda, with no consideration as to how its fulfillment will affect their subjects. To draw this distinction, Burns lays out the paradigm of transactional vs. transforming leaders. While the former swaps value in a cold exchange, i.e. elected politicians promising renewed social services in return for popular support, the latter is propelled by personal morality to serve not themselves, but their followers’ cause–even after they achieve power.


Originals: How Non-Conformists Move the World” by Adam Grant

All industries thirst for creativity; for those capable of squeezing from their mind the first drops that prophesy a monsoon of innovation. “Originals” is dedicated to illuminating the habits, tendencies and thought patterns that produce original concepts. Grant backs his points with surprising science–such as a study which reveals that some of history’s most original creations, from the Gettysburg Address to the Mona Lisa, were actually the product of procrastination. By highlighting the non-conformist attitudes of modern superachievers like Steve Wozniak, J.J Abrams, Jerry Seinfeld and more, “Originals” demonstrates the end result it encourages in readers: novel thoughts and a unique presentation.


The Slight Edge: Secret to a Successful Life” by Jeff Olson

There is a mindset common to all those who win; it’s the “slight edge” that separates achievers from daydreamers. Olson dispels the fantasy of the overnight superstar, and instead focuses on how small, everyday lifestyle changes, such as reading a small amount every day–will compound over time into the skills needed to meet your goals. Olson illustrates how simple, positive changes in how you approach daily tasks can banish toxic habits and guarantee success.

What did we learn about marketing in 2017?

Marketing entails a constant learning process, as we must continuously adapt to the demands and expectations of our target audiences, the mediums through which we reach these audiences, and the trends that influence the market as a whole. The 2017 marketing scene was no different in this regard; there were many important marketing lessons to be gained throughout the year.

Here are a few of the biggest lessons to consider as we move into a new year.


Prepare your team early

Preemptive planning continues to be a vital part of effective marketing, and in the last few years, this notion has become recognized arguably more than ever. A strong marketing team must be cohesive and functional, and in order to achieve this reality, you must mitigate (or totally eliminate) internal conflicts to successfully move forward. Once you have found your feet in this manner, you will be able to center your team on a common goal and healthily pursue that goal without unnecessary hindrances.

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Avoiding the biggest don’ts of marketing: three tips

Whether you are marketing to promote a product, a service, or a new business entirely, there is several buckets you should shoot to fill in terms of reaching, attracting, and maintaining a target audience. Along the way, is is common to make a mistake or two as you perfect your marketing approach. You can mitigate these mistakes by avoiding some crucial “don’ts” in your advertising.

Here are a three quick tips to avoid such pitfalls.


Use effective aesthetics

Visuals and aesthetics can play a huge role in effective marketing — especially when utilizing a logo or eye-catching advertisement. With this notion in mind, it is important to put respectable effort into your aesthetic marketing. If you are planning to change your logo to reach a new audience, for example, make sure you are designing the new logo in a manner that will welcome in new customers while not alienating existing ones. Gap once failed to achieve the latter scenario while attempting to change its logo, which led it to bringing back its old logo in just two days.

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Using social media to develop a target audience

Marketing, simply put, is finding an audience for your product or service. In the past, the best way to market a new product was to find entertainment favored by a particular age demographic or geographic region and insert advertising. This was the world’s first attempt at mass marketing.

Today, social media provides marketing opportunities that are far more focused and durable than the inefficient wide campaigns common in mass media. If you are looking for ways to find an audience on social media, here are some things to consider.


Time in the Market

As with any online community, the best way to determine who is participating and what they prefer is simply to listen. Some advocate active information gathering from potential customers, but most marketers will often find their audience is already talking about what they want. Gathering that information is a simple question of listening and making use of the information.

The old business adage applies here. Customers will always tell you what they want if you let them. Finding out how to tailor your presentation can sometimes be challenging if you don’t know how your potential customers will respond, but if you can gather their questions and concerns in advance, you will provide yourself a crucial advantage and have a better chance of making a profitable market.

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Technological implications in marketing

The online marketing industry is changing rapidly for a variety of reasons. There are numerous companies that want to interact with customers more efficiently, and with more data available than ever before, now is a great time to invest in this branch of the industry.

As online shopping trends continues to grow, marketing leaders must become more innovative in how they interact with customers. Over the past few years, there are numerous companies that have struggled to increase sales due to ineffective marketing tactics.

Online marketing will continue to improve with new technology. The latest online marketing technology allows companies access to more customer data than ever before.


Why Customer Data Matters

One of the most important aspects of a successful marketing campaign is interacting with customers. There are some companies that still use old and ineffective marketing tactics with customers. Understanding the needs of customers is critical to designing a marketing plan that will actually increase sales.

The internet has drastically increased the number of marketing strategies available to use. Companies that do not have a strong online presence are at a huge disadvantage versus companies that leverage technology. With so much activity moving online, investing in this area is critical.

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How to Break into the Tech Industry Late in your Career

Changing industries when you have an established career strikes many people as an impossible feet. This sentiment may feel especially true for people wishing to break into the tech field. Tech is a notoriously fast-paced industry, and non-tech professionals might worry that they are too old or too out of touch with technology to make [ ] The post How to Break into the Tech Industry Late in your Career appeared first on Blog.

Jason Kulpa’s Tips on Living a Productive Life

What morning routine hack gets you out the door faster? JK: The key to a successful morning is actually done the night before. Writing a list at the end of each day that includes the tasks you want to accomplish the next day can help you start each day fresh and ready to be productive. Continue reading “Jason Kulpa s Tips on Living a Productive Life” The post Jason Kulpa s Tips on Living a Productive Life appeared first on Tips from Jason Kulpa, CEO of Underground Elephant.